Boucheron Quatre Homme
Retail price: R 695 (30ml EDT) | R 895 (50ml EDT) | R1 195 (100ml EDT)

The QUATRE man
The QUATRE man does not follow established trends, but lets his style suit his moods. With a magnetic smile and instinctive elegance, he goes about his life with calm determination. A key to his charm, the QUATRE ring which, more than any other object, reveals his strong personality with a touch of sensitivity. And he never forgets his signature fragrance, a brilliant olfactory reflection of his fascinating character.

The bottle
The bottle, where the power of massive glass meets the finesse of the QUATRE ring, looks like a sculpture. The sparkle of white gold and precious details – the chiselled circles of the ring and the engraved Clou de Paris motif on the base of the bottle - shines through the enveloping glass. A work in contrasts, like the man who wears it. And a final perfection: the black case with platinum, hammered details of the highly graphic Clou de Paris in an elegant, embossed version.

The fragrance Christophe Raynaud, a perfumer, passionate about architecture and design, personifies the talent and sensitivity needed to bottle the QUATRE spirit. Energized by a note of Bergamot and Lime, highlighting the white gold, for Christophe, QUATRE is infused by the crackling of irreverent Violet Leaves. This is the first sign of the aromatic Middle Note that brings rhythm to the fragrance. Green and unique, the Artemisia infuses powerful masculinity. Authentic and reassuring, the Lavender and Geranium embellish the elixir with their subtle touches. Finally, the woods – Patchouli and Driftwood – provide a sparkle of astounding vibrations, while a veil of ultra-sensuous Cistus Labdanum seals the fragrance to the skin.

Top Notes: Lime, Bergamot, Violet Leaves
Middle Notes: Seillans Lavender, Geranium, Artemisia
Base Notes: Patchouli, Driftwood, Cistus Labdanum

The campaign
A white shirt and dark jacket: the QUATRE man relies on a sober, yet mysterious appearance. Is he romantic and charming? Charismatic and daring? A glance at the ring reveals his distinction and unveils his personality. But you will have to get closer to find out more, at the risk of a being surprised by the trail he leaves behind, and irrevocably succumb.

Available at selected Stuttafords and Dischem stores.